Horze Equestrian and Finntack USA are Now Equinavia!


New name – same great products!

We are now proud to introduce Equinavia – a new company name and brand – whose mission is to equip and inspire every equestrian for excellence.

Equinavia horse-head logo with brands underneath: Horze, Finntack, B Vertigo and more

Brands and Products

We will still carry the same great brands as before — including Horze, B Vertigo and Finntack. Now all of these brands will be under the umbrella of Equinavia so that in the future we can expand the collection of products that we may distribute to you.

The quality and variety of the products and marketing you have come to know will remain the same. With our Scandinavian heritage of discovery, we’ll continue to explore other brands and develop products that riders will be asking for now and in the future.

You will see Equinavia gradually launching its brand over the next year across different platforms and being recognized as the original source, leading the way in equestrian innovation.

Our Brands

The history

The Equinavia story began in Scandinavia nearly 40 years ago. There, our passion for horses, riders and their wellbeing inspired decades of progress and innovation within Scandinavia’s racing and English riding communities. Simply put, we found our purpose in meeting the needs of horses and their riders. We steadily expanded our collection while remaining true to the trifecta of quality, value and fashion.

In 2007, we crossed the Atlantic, determined to meet and motivate US riders and horse-lovers of all ages, skill levels and backgrounds. It was here that we found our local footing — first with harness racing, and soon after with English riding as we strove to respond to the community’s demand for a comprehensive product range made up of beautifully-fashioned merchandise.


The American equestrian brands were entrenched in traditions from other disciplines, attempting to apply old fashion to the modern equestrian disciplines originating from Europe. Many well-known equestrian brands that were strong outside the USA attempted to launch through American distributors for quick wins, but never invested in adapting to the American equestrian culture. Not so with Equinavia.

We entered the scene with our distinctive products and fresh perspective, ready to deliver the European quality and style that many US riders admired but didn’t have access to. By supporting local tack stores and distributors nationwide, we were able to reach the community in the places they knew and loved; and we soon won the approval of many equestrians.


Equinavia arrived as a Scandinavian brand and adapted to become the brand for Americans. We cherish our Scandinavian heritage, but it is the future that captures our imagination and motivates our ambition. We are an inquisitive brand, invested in and receptive to the US community we serve. While the number of horses has slowly stagnated since the tractor began replacing the need for horsepower, Equinavia and its brands have grown. Equinavia sees that the equine market is under-served and believes in making it possible for everyone — from beginners to professionals — to enjoy riding as a way to connect with the horse, with nature and with one’s self.


We value each person’s feedback and are continuously inspired by the stories they share. Our curiosity enables us to identify new ways to nurture the wider equestrian community. We are a resource, a confidant and a guide to quality. Focused on excellence, detail and value, we remain committed to designing and manufacturing products that encourage confidence, discovery and freedom.

Thank you!

Thank you very much for being an ambassador for our brands. From day one, you as our customer and our friend are instrumental to us. It has been a pleasure serving you so far as Finntack and Horze-Equestrian, and we hope to continue our relationship in the coming years as Equinavia. 


As always, If you have any feedback, questions or concerns, please don’t hesitate to contact Customer Support.

Leave your comment