Equinavia: Our Story

06/15/2022

We are now proud to introduce Equinavia – a new company name and brand – whose mission is to equip and inspire every equestrian for excellence.

Equinavia horse head logo with brands underneath: Horze, Finntack, B Vertigo and more

Brands and Products

We will still carry the same great brands as we have for many years: including Horze, B Vertigo and Finntack. Now all of these brands will be under the umbrella of Equinavia so that in the future we can expand the collection of products that we may distribute to you.

The quality and variety of the products and marketing you have come to know will remain the same. With our Scandinavian heritage of discovery, we’ll continue to explore other brands and develop products that riders will be asking for now and in the future.

As we launch new products and brands to support the North American equestrian, we strive to be your dependable source, leading the way in equestrian innovation.

Our Brands

The history

The Equinavia story began in Scandinavia nearly 40 years ago. There, our passion for horses, riders and their wellbeing inspired decades of progress and innovation within Scandinavia’s racing and English riding communities. Simply put, we found our purpose in meeting the needs of horses and their riders. We steadily expanded our collection while remaining true to the trifecta of quality, value and fashion.

In 2007, we crossed the Atlantic, determined to meet and motivate US riders and horse-lovers of all ages, skill levels and backgrounds. It was here that we found our local footing — first with harness racing, and soon after with English riding as we strove to respond to the community’s demand for a comprehensive product range made up of beautifully-fashioned merchandise.

Disruptors

The American equestrian brands were entrenched in traditions from other disciplines, attempting to apply old fashion to the modern equestrian disciplines originating from Europe. Many well-known equestrian brands that were strong outside the USA attempted to launch through American distributors for quick wins, but never invested in adapting to the American equestrian culture. Not so with Equinavia.

We entered the scene with our distinctive products and fresh perspective, ready to deliver the European quality and style that many US riders admired but didn’t have access to. By supporting local tack stores and distributors nationwide, we were able to reach the community in the places they knew and loved; and we soon won the approval of many equestrians.

Heritage

Equinavia arrived as a Scandinavian brand and adapted to become the brand for Americans. We cherish our Scandinavian heritage, but it is the future that captures our imagination and motivates our ambition. We are an inquisitive brand, invested in and receptive to the US community we serve. While the number of horses has slowly stagnated since the tractor began replacing the need for horsepower, Equinavia and its brands have grown. Equinavia sees that the equine market is under-served and believes in making it possible for everyone — from beginners to professionals — to enjoy riding as a way to connect with the horse, with nature and with one’s self.

Community

We value each person’s feedback and are continuously inspired by the stories they share. Our curiosity enables us to identify new ways to nurture the wider equestrian community. We are a resource, a confidant and a guide to quality. Focused on excellence, detail and value, we remain committed to designing and manufacturing products that encourage confidence, discovery and freedom.

Thank you!

Thank you very much for being an ambassador for our brands. From day one, you as our customer and our friend are instrumental to us. It has been a pleasure serving you so far as Finntack and Horze Equestrian, and we hope to continue our relationship in the coming years as Equinavia.

Comments

I started out with the horze brand high neck horse blankets l purchased some years ago now, these blankets still in my inventory show themselves to be superior in fabric , construction, and still look new compare to more recent buys of different brands. I also have some ...l believe ... TARA high waist breechs.....and when you presented them in a new 4 way stretch fabric , with the Silicone Fullseat, well after riding in the them, nothing else would do ! And thru smartpak l bought ummmm l better not say LOL.
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